I lived in California for a few years in the early '80s and the closest store to me was a Mexican grocery two blocks down.
It was there that I first noticed Corona cervesa.
I tried it and like it and I liked the price (cheaper than Bud) until Sean Penn and the other Hollyvitz rat-packers popularized it.
I stopped drinking it after that as the price jumped up to that of Heineken.
I figured if I'm going to spend money on an import it might as well be Euro.
(I'm a big fan of Guinness stout.)