Being vs. Seeming
I intend for this thread to highlight and explore--in one place--instances of people and organizations putting their time, effort, and energy into appearance rather than substance. Surely a study of others' mistakes can only benefit us.
Discussion is, of course, invited. I feel certain there will be gray areas and differences of opinion on marginal examples. There does, after all, need to be sizzle to sell steak. But there must, in the end, actually exist a steak.
Please feel free to post your own examples.
And thanks to Alex Linder for highlighting the dichotomy, which I find fascinating but had never consciously recognized.