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Old October 14th, 2014 #1
Alex Linder
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Join Date: Nov 2003
Posts: 45,756
Blog Entries: 34
Default Gamergate Strategy

However, their current leaderless and anonymous qualities, combined with their ability to replicate the appearance of active members through dummy accounts, creates a powerful mob mentality in which anybody can suggest a radical way of leveraging hate or fear, pressure others into following suit, and thus continue to perpetuate their narrative through action. By selling themselves as a "grassroots movement of the people," they're able to pressure parties ignorant of their origins into doing what they want.

This practice is known as Astroturfing, and it's how a small group can pressure a big distributor like Intel into pulling their ads from Gamasutra. (Note: I was published at Gamasutra last March.) It's how hundreds of emails get sent to an address asking that someone be fired for having an "SJW-oriented opinion." (SJW meaning "Social Justice Warrior.") This is how a thread of two people talking about corrupting my data led to an instant deluge of mocking and harassing responses. Worst of all, this is how Brianna Wu is driven from her home under a barrage of thousands of rape and death threats, accompanied by her home address. While the movement may not name a leader, to say that they are without organization or without strategies for them to enact their cause as one is far from the truth.

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