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December 11th, 2012 | #1 | |
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Nielsen Ratings
[I don't subscribe to cable tv, but I got a Nielsen survey. Worth noting what they ask. Fifteen simple questions.]
1. How would you rate the quality of TV programming today? Please use 1 to 5, with 1 being "Not at All Satisfied" and 5 being "Extremely Satisfied". 2. What are the top three shows you currently watch on a regular basis. 1. 2. 3. 3. What time of the day do you usually watch TV? WEEKDAY: mornings / afternoons / evenings WEEKENDS: mornings / afternoons / evenings 4. How many workign TV sets are there in your home? zero, one, two, three, four, five or more 5. Do you have a Digital Video Recorder (DVR)? No Yes Questions 6 through 10 are about the person ilving here who owns or rents this home. (If more than one person qualifies, please choose one of them). Now thinking about that person, please answer qeustions 6 through 10. 6. What is this person's age? Under 35 35 to 49 50 or more 7. Is this person of Hispanic, Latino or Spanish origin? No Yes 8. What race or races is this person? (Check all that apply) American Indian or Alaska Native Asian Black or African American Native Hawaiian or Other Pacific Islander White Some other race: ________________ 9. Does this person speak Spanish in the home? No (skip to Question 11) Yes 10. Thinking about the language(s) this person speaks in the home, would you say this person speaks? Only Spanish in the home Mostly Spanish in the home Spanish and English equally Mostly English, but some Spanish Only English 11. Including yourself, is anyone living in this home employed by or a principal owner of: a television network, a radio station or network, a cable system or network, or a satellite system provider? No Yes 12. Before you received this survey, had you ever heard of the Nielsen TV ratings? No Yes 13. Including yourself, does anyone living in your home have at least one working cell phone? No Yes 14. Do you have a landline telephone that is used to make and receive calls? No Yes 15. Nielsen conducts other TV ratings studies. In case you are selected for a future TV ratings study, please provide your phone number below. Be assured that this information will be kept confidential and that we will not reveal or sell your information to anyone. Phone #: Is this phone number a cell phone? No Yes Thanks for completing this survey. Please mail it back in the enclosed postage paid envelope. [The survey comes with two crisp dollar bills to encourage you to respond] - the survey comes in a fedex-type pack bearing Nielsen logo and saying "We've produced the TV Ratings for over 60 years!" [whee!] Included is a brochure: "Who Nielsen is and why your participation really matters - pics of smiling happy people including whites, blacks, asians, mexes or indians, possibly one white queer Brochure copy: Quote:
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